TRAVEL INSURERS
GP on Demand: Strategic Benefits for Travel Insurers
Providing travellers with access to a 24/7 English-speaking GP by telephone or video consultation delivers significant benefits to customers, insurers and assistance providers alike. Beyond improving the customer experience, it can reduce claims costs, improve operational efficiency and create valuable new revenue opportunities.
KEY BENEFITS
Eight reasons to partner with GP on Demand
ENHANCED CUSTOMER EXPERIENCE
A better experience for every traveller
Immediate, expert medical advice wherever your customers are in the world ; removing the stress of finding local healthcare abroad.
- 24/7, 365-day access to experienced English-speaking doctors by telephone or video consultation
- Immediate medical advice wherever customers are travelling in the world
- Removes the difficulty of locating an English-speaking doctor overseas
- Eliminates unnecessary travel to local clinics for many minor illnesses
- Provides reassurance to customers and their families when medical concerns arise abroad
- Delivers a highly valued service that customers can access quickly and easily
REDUCED MEDICAL CLAIMS COSTS
Fewer claims. Lower costs.
Approximately 70% of consultations can be resolved remotely, removing the need for many in-person consultations and reducing overall claims spend.
- Approximately 70% of consultations can be resolved remotely
- Reduces unnecessary visits to private clinics, hospitals and emergency departments
- Helps avoid excessive investigations, diagnostics and unnecessary treatment
- Supports early clinical intervention before conditions deteriorate
- Reduces the overall cost of many lower-value medical claims
LOWER ASSISTANCE COMPANY COSTS
Free your assistance teams for what matters most
Customers can access medical advice directly for routine concerns, reducing case handling fees and allowing assistance teams to focus on genuine emergencies.
- Customers can access medical advice directly for many routine medical concerns
- Reduces assistance case handling fees for straightforward medical enquiries
- Allows assistance teams to focus on genuine emergencies and high-value medical cases
- Reduces administration associated with minor medical incidents
BETTER CLINICAL OUTCOMES
The right care, at the right time
Rapid access to professional medical advice at the earliest opportunity helps direct customers towards the most appropriate level of care.
- Provides rapid access to professional medical advice at the earliest opportunity
- Supports appropriate clinical decision-making before overseas treatment is sought
- Helps direct customers towards the most appropriate level of care
- Encourages earlier intervention, often preventing minor illnesses from escalating
ADDITIONAL SUPPORT BEYOND THE POLICY
Support when it matters, even outside the policy
GP on Demand provides medical advice for pre-existing conditions and concerns that may fall outside policy cover ; maintaining customer confidence throughout.
- Provides medical advice for pre-existing medical conditions where appropriate
- Assists customers with health concerns that may fall outside policy cover
- Offers reassurance without the need to submit an insurance claim
- Helps maintain customer confidence even where no claim is payable
A STRONGER INSURANCE PROPOSITION
Stand out in a competitive marketplace
A 24/7 GP service provides a clear, tangible benefit that differentiates your travel insurance products and gives customers an additional reason to choose your policy.
- Creates a meaningful and easily understood customer benefit
- Differentiates travel insurance products in a highly competitive marketplace
- Adds genuine everyday value rather than simply offering financial protection
- Strengthens customer confidence when purchasing travel insurance
OPERATIONAL ADVANTAGES
Simple to integrate. Scalable from day one.
GP on Demand is designed to fit seamlessly into existing travel insurance products, with flexible branding options and scalability across portfolios of any size.
- Simple to integrate into existing travel insurance products
- Suitable for insurers, brokers, MGAs, affinity partners and membership schemes
- Available as a branded, co-branded or white-labelled customer benefit
- Scalable across both large and smaller insurance portfolios
CUSTOMER RETENTION & RECURRING REVENUE
Turn a travel policy into a long-term relationship
Enable insurers to offer an ongoing UK & Overseas GP subscription following policy expiry, generating recurring monthly income and long-term customer engagement.
- Creates an opportunity to continue the customer relationship after travel has ended
- Enables insurers to offer an ongoing UK & Overseas GP subscription following policy expiry
- Generates recurring monthly subscription income
- Encourages long-term customer engagement beyond the annual insurance renewal cycle
STRATEGIC BENEFITS FOR INSURERS
The commercial case for embedding GP on Demand
Together, these benefits create a compelling commercial case for embedding GP on Demand within any travel insurance proposition.
Reduce Claims Frequency
Providing immediate access to professional medical advice helps resolve many minor medical concerns before they develop into larger, more expensive insurance claims. Early intervention can significantly reduce both claim frequency and overall claims spend.
Lower Average Claim Costs
By helping customers avoid unnecessary attendance at private clinics, hospitals and emergency departments, GP on Demand can reduce the average cost of overseas medical claims while also reducing the risk of excessive diagnostics and overtreatment.
Improve Customer Satisfaction
Customers value immediate access to trusted medical advice during what is often a stressful situation. A fast, convenient healthcare service improves the overall customer experience and can contribute to stronger customer satisfaction and loyalty.
Differentiate Your Travel Insurance Products
Many travel insurance products appear similar to consumers. A 24/7 GP service provides a clear, tangible benefit that helps insurers stand out from competitors and gives customers an additional reason to choose their policy.
Increase Customer Lifetime Value
Rather than ending the customer relationship when the holiday finishes, insurers can continue supporting customers through an ongoing healthcare subscription. This creates opportunities to increase customer lifetime value through continued engagement and recurring revenue.
Create New Revenue Streams
A monthly GP subscription can be offered following the customer's return home, providing year-round access to UK and overseas GPs. As this healthcare membership is not an insurance product, it offers flexible pricing and attractive commercial margins while complementing existing insurance products.
Strengthen Brand Loyalty
Offering practical healthcare support demonstrates that the insurer is committed to customers' wellbeing ; not simply paying claims. This helps build stronger relationships, encourages repeat business and supports long-term brand loyalty.
Enhance Product Ratings
The inclusion of a 24/7 GP service is increasingly recognised as a valuable additional policy benefit and can contribute positively to the overall perceived quality and competitiveness of a travel insurance product.
Improve Operational Efficiency
Providing customers with direct access to medical professionals reduces unnecessary contact with assistance providers for minor ailments, enabling claims and assistance teams to concentrate on more complex and higher-value cases.
Deliver Measurable Return on Investment
A GP assistance service delivers value across multiple areas: reduced claims costs, lower assistance handling costs, improved customer satisfaction, greater customer retention, increased customer lifetime value, additional recurring revenue, enhanced product differentiation and stronger commercial performance.
GET IN TOUCH
Ready to explore a travel insurance partnership?
We'd love to discuss how GP on Demand can enhance your travel insurance proposition. Fill in the form and we'll be in touch within one working day.